J 201 Lecture Notes - Lecture 3: The Lego Movie, Antonio Gramsci, Nonconformist
Document Summary
It is human nature to follow others . We accept that gigantic refineries such as this one (picture of oil. Not without a state of constant tension and change and thing) anxiety. For decades it had a relatively simples business model. They changed it in 2016 = not completely naked. Capacity to control meaning is essential for making and maintaining power. Trying to figure out hegemony = came up with 3 parts/mechanisms that make the machine work. First : professional communicators help convince the public to support the interests of the powerful and accept them as natural. Second : public representatives organize deals and alliances that benefit those in power. Third : police, lawyers, and the courts strategically direct political or coercive force. Do we have any say about how we interpret the media we receive? . Encoding/decoding : the process of interpretation. how you make sense of the message.
