J 201 Lecture Notes - Lecture 4: Energy Transfer Partners, Will.I.Am, Bakken Pipeline
Document Summary
Adorno : the culture industries infect everything with sameness, entertainment and advertising becomes the same thing, advertising becomes a negative principle, nonconformity leads to economic weakness, choice and difference become increasingly powerful illusions. When we peel back the layers = difficult to find . If a commercial doesn"t show the product = bad. What"s the end result when some ideologies become hegemonies? consumers feel compelled to buy and use its products even though we see through them. People become docile and compliant and just start participating/consuming in the. After this is done = this is when the . When cracks in this system appear = when the nfl protested the national anthem. Whenever you see someone on twitter say can we just watch football = crack. Hegemony requires constant maintenance and is in a permanent condition/state of tension. It is extremely difficult for hegemony to achieve naturalization. Hegemonic naturalization : build and maintain useful alliances.
