J 201 Lecture Notes - Lecture 2: Marshall Mcluhan, Typography, Rationality
6 Feb 2018
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Document Summary
They alter our sense-ratios and introduce changes to the. "scale of pace or pattern: of human affairs: for mcluhan, history is divided into technological eras: Mechanical age: "for mechanization is achieved through fragmentation of any process and by putting the fragmented parts in a series: mechanization, typography, sequence mistaken for rationality, control, conformity, fragmentation. From the mechanical to the electrical age: "mechanization was never so vividly fragmented or sequential as in the movies, the moment that translated us beyond mechanism and into the world of growth and organic interrelation" -mcluhan 1963, p4. Meaning: sees the electric age as a major reversal, this electricity destinies this world of sequence, he"s arguing that you can see that world of sequence very clearly as it"s being destroyed. Icon / image: configurations, simultaneity, nonconformity, global village. Raymond william"s television, 1974: the rise of television in the 1950"s and 60s led to countless discussions about its effect on viewers.
