J 201 Lecture Notes - Lecture 8: American Petroleum Institute, Impressions Media, Liberal Democracy
7 Mar 2018
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Money: the center for public integrity: trade associations, spend more money on advertising, Strategic political communication: strategic: identification of long-term or overall aims an interests and the means of achieving them, strategic communications: marketing, pr, advertising . Birth of stratcomwhy: fear of lack of legitimacy in the government government vs. corporations, advancement of psychology: freud. Circa 1930s: first political consultants appeared in california, retreat of corporations. Why are politicians in liberal democracies concerned to control communications: legitimacy comes from popularity, elections are decided by the free-will of people, media is not directly controlled by the politicians. Media audiences: what do we mean media audiences? , why are they important, how do we measure those media audiences, focus groups, interviews, content analyses, etc. Spln tactics: targeting audiences, synchronized messages, customized messages, real time (eg. facebook live, twitter live, targeting opponents, smear campaigns, leaking stories, framing our candidate positively, scripting speeches, celebrity endorsement.
