J 412 Lecture Notes - Lecture 9: Arjun Appadurai, China Film Group Corporation, Consumerism

• School: University of Oregon
• Department: Journalism
• Course: J 412
• Professor: Professor Bish Sen

Document Summary

Culturally dominant states: command large domestic market, use economic strength to export cultural goods, france: path , red rooster scare (1895-1915, us (hollywood) post wwi to present. Protectionist states: control over national markets, tight restrictions on imports, not large exporters, eg. China (film quotas = 34 us films per year: extreme example: north korea. States with domestic industry and foreign imports: thriving domestic industry, allows foreign films, too (eg. Culturally dominated states: us/other countries produce bulk of content, most of the world, local production is a small piece of domestic box office (eg. Cultural imperialism: top-down model: hollywood is producing culture (via films) and sending that culture out into the world. In doing so, becomes economically dominant/powerful and enforces particular ideologies/policies: media from the west (us) has the power to shape/overtake other nations, economic, cultural, political. Economic implications: consumerism, capitalism, western lifestyle, increases economic dependence, false expectations create frustration, escapist entertainment conceals class imbalances, unfair to local industries.