MUS 360 Lecture Notes - Lecture 11: Snoop Dogg, The Source, Robin Kelley
Document Summary
In chapter 3 of sounding race, kajikawa argues argues that this song & video constructs an experience of la as transcendence and mobility. Parliament funkadelic, the mothership connection (1976) Dr. dre, nuthin but a g thang (1993) Sample source = leon haywood, i wanna do something freaky to you (1975) Dre adds tambourine w/ laid back swing. Music video portrays life of house parties, barbeques, & cruising the streets. Introduces new approach to commodify hip hop music as lifestyle . Gangsta rap vs. don rap rappers used for advertisements. Don rap is not less commercialized than gangsta rap however, the way it"s commercialized is different: rather than presenting image of struggle & confrontation, don rap . Don rap aligned well w/ advertising, expanding potential for hip hop to endorse presented image of mastery & material wealth high-end products & for rappers themselves to expand their entrepreneurial enterprises.
