COMM 4643 Lecture Notes - Lecture 23: Chronic Obstructive Pulmonary Disease, Public Health Cigarette Smoking Act, Joe Camel
6 Nov 2016
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Document Summary
Across 24 disney films, there were 275 depictions of alcohol use: average of 11. 5 depictions per movie. From 1937 to 2000, alcohol depictions in disney films increased. Between 1971 and 2011 alcohol advertising in the us increased more than 400% In 2013, beer, wine, and liquor companies spent . 05 billion on advertising in the us: . 4 billion was on tv ads, . 5 million was on magazine ads, . 65 million was on outdoor advertising. Children were split and exposed to either: segments from a popular television series containing drinking scenes, similar segments without drinking scenes. Those exposed to drinking scenes expressed more favorable attitudes and beliefs about drinking than did those exposed to no drinking scenes. Positive correlation between exposure to drinking in movies and the early-onset of drinking among 1-14 year olds. Positive correlations also found between teens and drinking for exposure to: tv ads with drinking, sporting events where alcohol is promoted.
