COMM 4643 Lecture Notes - Lecture 3: 2016 Orlando Nightclub Shooting, Ingroups And Outgroups

• School: University of Oklahoma
• Department: COMM
• Course: COMM 4643
• Professor: Lindsey Meeks

Document Summary

Typically effects are short term and can result in affective, cognitive, or behavioral effects. Static: related thoughts become permanently associated message content. Dynamic: associations can change over time based on new experiences: associations can be dynamic. Cognitive structure or framework: includes knowledge, attributes, and associations regarding a topic. Used to organize and interpret information: assimilation: new information is incorporated into pre existing schemas, accommodation: existing schemas may need to be altered or new ones formed as a person learns new information and has new experiences. Schemas can be hard to change: assimilation can mean that contradictory info gets reinterpreted to make it fit into existing schemas. Perceived meaning: different meanings can invoke different associations, example. Players were intent on hurting one another. Players were doing their job without emotion. Men who were told (a) gave a more painful shock than (b) Viewers of mediated violence are also influenced in their actions by outcomes of the situations they see.