BCS 185 Lecture Notes - Lecture 13: Positive Feedback, Unrequited Love, Social Exchange Theory
3 Nov 2016
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Attraction: process of evaluating another person positively: personality: we"re attracted to positive characteristics (eg. , sincerity, honesty, understanding) Pratfall effect: we"re attracted to people who have endearing flaws. We aren"t perfect, so we look for people who reflect that: similarity: the more similar we perceive someone to be to us, the more attracted we are to them. Complementarity: we"re attracted to people who have aspects that we lack (ie. , opposites attract) Similar people are validating easy to get along with. Expect reciprocity of liking: reciprocity: we like people who like us. Aronson & linder, 1965: 4 conditions: positive feedback, negative, positive followed by negative, negative followed by positive, people tended to like when they get negative followed by positive feedback. Shows that you did something to convince them to like you: familiarity. Mere exposure effect: we tend to like things/people we see more often exposure makes item intrinsically reinforcing.
