PSY 101 Lecture Notes - Lecture 7: Echoic Memory, Long-Term Memory, Iconic Memory

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--process through information can be stored, retrieved (for later use) and used: learning that has persisted over time. --memory is a library: this days: psychologist linked memory to a computer, a system of information processing. Memory as information processing: three steps: encoding, storage, retrieval. 1)first step: we get information into our brain, a process called encoding. 2)process ppl retain that information, a process called storage. 3)get information out of brain for later use , a process called retrieval. Atkinson and shiffrin"s model: formation of memory occurs in three stage process: 1)sensory memory, first recalled information as a slitting sensory experience; regard information is, literal copies of sensory information(visual/ auditory) are held for a brief time: short-term memory, --we encoded in our memory system through rehearsal (repeat infor in mind over and over again); --dis: only hold limited capacity (7items of information) , short duration (20s: long-term memory.

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