PSY 101 Lecture Notes - Lecture 13: Psy, Stanford Prison Experiment, Social Inequality

• School: University of Rochester
• Department: Psychology
• Course: PSY 101
• Professor: Christopher Niemiec

Document Summary

Psy 101:intro to psychology: lecture 13:attitude and behavior. A positive or negative reaction to any person, object or idea. Behavior often changes for the demands in a social situation. Behavior easily changes and changes due to the environment and is necessary that we change the attitude that influence our behavior. Central route of persuasion is influencing through argument and strength of your message. Important that people can think critically and understand the message. It is also most likely to change attitude and the change that happens is more durable and last longer over time. Peripheral route-person who receives the message is influenced by superficial cues of the speaker such as one liners,emotions, look of the speaker. Its effective if people do not have ability or motivation to understand the argument. The effect of this on behavior is short lived. Freedman and fraser- tendency to comply with a small request then later comply with a larger request.