ECON 200 Lecture Notes - Lecture 39: Marginal Revenue, Demand Curve, Marginal Cost

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18 Dec 2016
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ECON 200 Full Course Notes
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Econ 200 lecture 39 welfare analysis of monopolies. Remember that a monopoly will never produce a q at which the demand curve is inelastic. Why: recall the linear graph of elasticity, at the lower end of the line, demand is inelastic. Remember this stuff: demand curve represents value to buyers, marginal cost curve represents cost to sellers, equilibrium is efficient if it maximizes total surplus (demand and marginal cost curve intersects) Value of extra unit = marginal cost. This is where p = mc, which isn"t a monopoly. Monopolies aren"t led by the invisible hand. They allocate resources differently than competitive markets, so it is inefficient. To counter dwl, the monopoly can employ price discrimination. Price discrimination: the business practice of selling the same good at different prices to different customers. Firms can increase profit by charging a higher price to buyers with higher wtp: note: firms must have market power to discriminate!

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