CMN 10Y Lecture Notes - Lecture 9: Double Entendre, Microtargeting, Rationality
Document Summary
Separates the winners from the losers (politics) Often think about advertising exposed to 5000 marketing messages everyday. Persuasion is in law, religion, business, and sports. Healthcare find doctors trying to persuade us to take medication. Product placement: company pays movies and tv shows to place their products in their show. Five characteristics are usually present: successful influence - notion of success is embedded in the word persuasion. If i force them to agree to what i want, that"s coercion, not persuasion: communication carried out through use of language through arguments and evidence. Can include both visual and verbal components: change in mental state what they hold to be true, good, what they hold to be important it"s changing their mind. Persuasion: is a successful, intentional (goal-directed) effort to influence another person"s mental state through communication in a circumstance in which the target person has some measure of freedom. Gerald miller: being persuaded behavior modified in some way .
