CMN 140 Lecture Notes - Lecture 2: Sensory System, Meta-Analysis, Cognitive Development
Document Summary
Automatic, attentional, transported, and, self-reflexive, filtering, meaning matching, and, meaning construction. Lecture 2 - 1/12 - audience: individual perspectives (chapter 3&5) In our information-saturated culture, individuals are constantly processing media messages as they make decisions either consciously or automatically about: They continually are making these decisions in one of four exposure states: There is more to meaning than the definitions of words. Need to be careful not to confuse the literal meaning with the deeper meaning. Determines whether we take in or ignore each of the thousands of media messages we encounter every day. Relies on programmed codes, heavily influenced by the media. Task: to make decisions about which messages to filter out (ignore) and which to filter in (pay attention to) Goal: to attend to only those messages that have some kind of usefulness for the person and ignore all other messages. Focus: messages in the environment: meaning matching.
