ECN 001A Lecture Notes - Lecture 14: Market Power, Takers, Marginal Revenue

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ECN 001A Full Course Notes
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ECN 001A Full Course Notes
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3 years after graduating, you run your own business. You must decide how much to produce, what price to charge, how many workers to hire, etc. Characteristics of perfect competition: many buyers and many sellers, the goods offered for sale are largely the same, firms can freely enter or exit the market freely. Firms will freely enter/exit the market until there is a zero profit/loss. Bc of 1 & 2, each buyer and seller is a price taker: takes the price as given. Not a price taker if it"s a single firm. Average revenue (ar) = tr / q = p. Marginal revenue (mr) = tr / q. A competitive firm can keep increasing its output w/o affecting the market price. Each one-unit increase in q causes revenue to rise by p. If q increases by one unit revenue rises by mr cost rises by mc. If mr = mc, changing q would lower profit.

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