ECN 1A Lecture 5: Lecture 5
Document Summary
Total demand: total demand in an economy is the sum of all the individual demands by all customers in an economy. It is related to the people buying it. When the factor changes, the demand curve shifts, either to the left or right. Increase in price of one goods increases demand for another goods. Increase in the price of pepsi increases demand for coke. It is so, since people tend to choose the cheaper product (rational thinking) Increase in price of one goods decreases the demand for another goods. Increase the price of fuel decreases the demand for a car. It is so, since fuel consumption is needed for a car, and increasing the price of fuel will make the running cost of using a car increases. It is influenced by the advertising: the power of advertising can shift the demand curve to the right.