POL 170 Lecture Notes - Lecture 7: Observational Study, Internal Validity, Content Analysis
25 Oct 2016
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Priming: effects of prior context on the interpretation of new information. Accessibility: the readiness with which stored knowledge can be used. Typically, greatest effects when new info to be interpreted is ambiguous. If donald is described as a child abuser/murderer/thief, having positive words in one"s mind are not going to have much positive sway on how we feel about donald because it is not ambiguous that he sucks. Pollyanna -- happy-go-lucky, always looks on the bright side, so her happiness is chronically accessible. People who are prejudiced (sexist) have certain views (sexism) that are chronically accessible. This makes people susceptible to viewing the world in a certain way. Thinking about positive words and then hearing about a person. You are more likely to view them positively. Priming (psychologists): effects of prior context on the interpretation of new information. Priming (political psychologists): the effect of context (tv news, for example) in changing the standards that people use to make political evaluations.
