ANTHRO 2D Lecture Notes - Lecture 16: Higgs Boson, Comic Sans, Mossi Language

• School: UC-Irvine
• Department: Anthropology
• Course: ANTHRO 2D
• Professor: Keith Murphy

Document Summary

Anthro 2d - lecture 16 - more language, media, and mediation. Indexicality - the propert(cid:455) of la(cid:374)guage a(cid:374)d other (cid:272)ultural for(cid:373)s to (cid:862)poi(cid:374)t to(cid:863) other things and ideas, and in the process create relevant new contexts. The spread of social media has created a new social form the fontroversy in which. Is there a font that you hate? people gather online to complain about the way different fonts are used. While this is typically done in a tongue-in-cheek manner, fontroversies can nonetheless reveal implicit ideologies that people have about different cultural institutions. Higgs boson discovery announcement made in comic sans. People said thi(cid:374)gs like, (cid:862)ca(cid:374)"t take resear(cid:272)h seriousl(cid:455) if it is i(cid:374) co(cid:373)i(cid:272) a(cid:374)s(cid:863) Strongly held beliefs about how particular fonts should be used to represent specific kinds of discourse. E. g. s(cid:272)ie(cid:374)tifi(cid:272) dis(cid:272)ourse should (cid:271)e (cid:862)serious,(cid:863) (cid:862)s(cid:272)holarl(cid:455),(cid:863) a(cid:374)d (cid:862)so(cid:271)er(cid:863) not silly, like comic sans.