ECON 20A Lecture Notes - Lecture 10: Marginal Revenue, Market Power, Perfect Competition

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18 Jan 2018
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Three years after graduating, you run your own business. You must decide how much to produce, what price to charge, how many workers to hire, etc. We begin by studying the behavior of firms in perfectly competitive markets. The goods offered for sale are largely the same. Firms can freely enter or exit the market. Because of 1 & 2, each buyer and seller is a price taker takes the price as given. Marginal revenue (mr): the change in tr from selling one more unit. A competitive firm can keep increasing its output without affecting the market price. So, each one-unit increase in q causes revenue to rise by p, i. e. , mr = p. Mr = p is only true for firms in competitive markets. To find the answer, think at the margin. If increase q by one unit, revenue rises by mr, cost rises by mc. If mr > mc, then increase q to raise profit.

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