ECON 20A Lecture 8: Week 8

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29 Aug 2016
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Large number of buyers and sellers in market. Because of these attributes, firms are price-takers. No particular firm can decide what price to set in the market, market forces decide. Free entry and exit of firms in the market. Complete information on price, technology, costs, etc. Ar = p (all types of firms) Mr = p (only applies to competitive firms) under perfect competition: p = ar = mr. Behavior/choices of a perfectly competitive firm (which is profit maximizing) Price isn"t a choice because they are determined by the market. Understanding profit maximization max = tr - tc. Firm should increase output as it raises profit. Firm should reduce output otherwise it would decrease profit. This equality is what gives the profit maximizing output level of a firm. At q1, raise production to increase profit. At q2, reduce production to increase profit. Firm will eventually adjust production until the quantity produced reaches q-max.

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