MGMT 1 Lecture Notes - Lecture 1: Merage Family, Online Advertising, Infomercial
Document Summary
Television offers many advantages to national advertisers, but it"s expensive thirty seconds of super bowl ads costs million. However media besides television allows to reach so many people with such impact, though not all are equally effective. It may also be a dormant medium dvrs enable consumers to skip the ads on. Tv which makes it less attractive to advertisers unless consumers want to watch the commercials. Marketers are demanding better and more accurate measures of tv advertising"s effectiveness, and many are switching to social media as a result. Product placement- putting products into tv shows and movies where they will. Examples: reese"s in e. t, coca-cola in american idol, etc. The latest wrinkle is product placement puts virtual products into video games; technology allows stuff such as vending machines in racing games to be branded. or services. Infomercial a full-length tv program devoted exclusively to promoting goods.
