MGMT 1 Lecture Notes - Lecture 12: Reverse Logistics, Lead Generation, Product Placement
18 Apr 2016
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Document Summary
Don"t just help in distribuion of goods but also provide ways for informaion and money to low between diferent paries. A channel of distribuion consists of a sequence of markeing intermediaries. Agents and brokers facilitate deals between sellers and buyers without taking itle. Can eliminate markeing intermediaries but not what they do. Markeing intermediaries have tremendous experise and experience in what they do. Time uility - making products available when we want them. Place uility - making products available where we want them. Possession uility - helping consumers take possession of a product. Wholesale deals with sales of products to business for business use or resale. Retail deals with sales of products for personal consumpion o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o. Merchant wholesalers take itle to the products they handle.
