MGMT 105 Lecture Notes - Lecture 1: Sergio Zyman, Marketing, Customer Relationship Management
8 Jun 2016
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Own a brand and think about it from that perspective. : one of the most important things to have. : knowing something from the inside about what people buying a product want. They: example) 50 year old women with osteoporosis want to see 35 year olds, not 50 year olds on ads. It is the nugget that creates loyalty deeper and faster. Wesson: wessonality idea created a benefit visualization (how does the brand represent the benefit that the consumer is going to get). Put a cup of oil and cooked chicken, and had a full cup of oil left. Americans leave the country and still want to eat american food (eating pizza hut in. The stores who buy wholesale and sell for retail. A person who purchases for the benefit of someone: example) the person who makes the purchases, the female of the household. Pet supplies or kids food (they cannot purchase their own things)
