PSY BEH 101D Lecture Notes - Lecture 29: Prosocial Behavior, Psy, Peer Pressure
18 Dec 2019
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The purest forms of prosocial behavior are motivated by altruism. Altruism: an unselfish interest and voluntary effort in helping another person. Ex: think of the hardworking laborer who places in a. Salvation army kettle, volunteers at homeless shelters, the person who donates a kidney so someone else can live, etc. Reciprocity: the obligation to return a favor with a favor. Pervades human interactions all over the world. Ex: fund-raiders try to exploit the norm of reciprocity when they send free calendars or other knickknacks in the mail, hoping that you"ll feel obligated to reciprocate with a donation. Reciprocity and altruism may motivate many important prosocial behaviors, including sharing. Just as adults do, babies tend to look at something they find interesting or surprising. When given a choice between looking at two things, babies look longer atht emore pleasing thing.
