PSY BEH 103H Lecture Notes - Lecture 6: Theory Of Reasoned Action, Reinforcement, Operant Conditioning
5 Mar 2019
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Adherence - whether you"re willing and able to follow medical advice. Cooperation or collaboration describes ideal relationships between expert and patient. Operant conditioning - positive and negative reinforcement. Positive reinforcement - increase likelihood of behavior by adding positively valued stimuli to the situation. Negative reinforcement - increase likelihood of behavior by removing a negative stimulus to the situation. Punishment - decrease likelihood of behavior by adding negatively valued stimuli to the situation. Social cognitive theory (bandura) - emphasizes behavior, environment, personal factors. Self efficacy - belief that one has ability in doing a particular thing will lead to desired outcome. Most immediate determinant of behavior is mention to perform a behavior. Includes perception of how much control you have over your behaviors. Both theories have some value in predicting adhering. Tpb is better at predicting intention than behavior. Precontemplation - no desire to change or unaware of need to change. Contemplation - aware and acknowledge problem, think about change.
