PSY BEH 104S Lecture Notes - Lecture 8: When Prophecy Fails, Cognitive Dissonance, Speed Dating

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Cognitive dissonance theory: origins (cid:862)whe(cid:374) prophe(cid:272)y fails(cid:863, the theory festinger (1959, two examples of classic dissonance phenomena. Induced compliance festinger & carlsmith (1959) Effort justification aronson & mills (1959) Summing up with an example: cult indoctrination. Data undermined this simple assumption: lapierre (1934): two years traveling with chinese couple 92% said no, but. New assumption = attitude is not a useful concept wicker (1969) Better conclusion = attitudes predict behavior under certain conditions. Wilson et al (1984): thinking about our reasons can lead to confusion about true feelings, lead to misprediction. Some causes of behavior may be unconscious. Bargh, chen, & burrows, 1996: unconscious priming. Behavior is multiply-determined: attitudes predict average behavioral tendencies across situations better than single behaviors fishbein & ajzen (1974) Specificity matching: ge(cid:374)eral attitudes do(cid:374)"t predi(cid:272)t spe(cid:272)ifi(cid:272) (cid:271)eha(cid:448)iors, behavioral intention fishbeing & ajzen (1975) Attitude formation: direct experience (regan & fazio, 1977, central route more predictive elm.

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