PSY BEH 104S Lecture Notes - Lecture 13: Symbolic Racism, Social Desirability Bias, Implicit-Association Test

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Over 1,000 ethnic conflicts going on in the world at any given time. Stereotypes are cognitive: generalized trait ascription x"s are lazy , cultural vs personal beliefs, content differs, accuracy differs. All inaccurate in that they are simple, inflexible. Sees people of another group as the same. Prejudice attitudinal and affective: follows from stereotyping. Discrimination behavioral: follows from stereotypes and prejudice. Negative intergroup attitudes are learned from people in our society. Good news: if prejudice is simply a social norm, then it can be changed. Overt, blatant expression of prejudice declined, but prejudice is not really gone: social desirability bias: changing social norms about acceptable beliefs. Racism is stigmatized: real change in beliefs prejudice becoming more subtle. Less belief in genetic inferiority, institutional discrimination. Measure subtle form of prejudice: modern racism scale: Remove social desirability: bogus pipeline procedure. Falsely told they are tied to a lie detector makes them more honest. Rather than ask people how prejudice they are, measure.

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