PSY BEH 11C Lecture Notes - Lecture 17: Cognitive Dissonance, Helping Behavior, Collectivism

• School: UC-Irvine
• Department: Psychology and Social Behavior
• Course: PSY BEH 11C
• Professor: Joanne Zinger

Document Summary

Reference altruism attitude bystander effect causal attribution central route to persuasion cognitive dissonance collectivistic cultures companionate love compliance conformity. Helping behavior that does not benefit the helper. A fairly stable evaluation of something as good or bad that makes a person think, feel, or behave positively or negatively about some person, group, or social issue. One reason people fail to help strangers in distress: the larger the group a person is in, the less likely he is to help, partly because no one in the group thinks it is up to him to act. An inference about what caused a person"s behavior. The process involved in attitude change when someone carefully evaluates the evidence and the arguments. An uncomfortable inconsistency among one"s actions, beliefs, attitudes, or feelings. People attempt to reduce it by making their actions, beliefs, attitudes or feelings more consistent with one another.