PSYCH 140M Lecture Notes - Lecture 1: Bbc, Implicit Learning, Psych
Document Summary
British broadcasting corporation had to change frequencies of its 4 radio channels. Massive advertising campaign to get information to public. Repetitive jingles and formal announcements (10 per hour) Subjects had been exposed to an average of over 1000 ad presentations over a 2-month period. What the nature of the proposed change was. All subjects accurately reported nature of change. 84% of subjects reported exact date of change. Only 9 of 50 subjects even tried reporting new frequencies. Only 7 of 50 subjects could report any of the new frequencies. Merely repeating information is not a guarantee it will be remembered. We tend to not remember auditory messages we try to ignore. Poor results may result from people not tuning their radios by the actual frequency, but more by cues on their radio dials people didn"t know the. Demonstrated by doing something, not declaring something.
