PUBHLTH 144 Lecture Notes - Lecture 2: Health Belief Model, Preventive Healthcare, Swine Influenza

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Developed in the 1950"s to understand why people just won"t do what"s healthy for them. The hbm derives from psychological and behavioral theory with the foundation that the 2 components of health-related behavior are: 1. The desire to avoid illness or get well if already ill: 2. The belief that a specific health action will prevent, or cure illness. Perceived severity person"s view of how severely they would be impacted if they were affected by the condition: the most severe health impact is death, followed by disablement and pain. Duration is also important: a short, sharp pain may be preferable to a long ache: as with susceptibility, education can be specific about severity, including probabilities of survival and disablement. Perceived barriers person"s perceptions of the difficulties they would encounter in taking the proposed actions, including both physical and psychological barriers: these may be addressed through various means of support, from financial through reassurance and assistance.

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