PUBHLTH 144 Lecture Notes - Lecture 10: Centrality, Social Skills, Reinforcement

• School: UC-Irvine
• Department: Public Health
• Course: PUBHLTH 144
• Professor: Tonya L Schuster

Document Summary

Chapter 5: social, cultural and environmental theories (essentials of. Operant conditioning: a person learns behavior through negative and positive reinforcement, vicarious learning learning by observation, reciprocal determinism. Behavior is part of a continuous interactive cycle that includes individuals and their environments: changing behavior is a factor of: Person acts based on individual factors and social/environmental cues. Receives response: ex) intervention to help teen girl reduce drug use and risky sex. Older mentor: goal: idea that skill and self-efficacy building would give participants tools to achieve the same social goal that motivated their risky behavior in less damaging directions, critiques: very complex, includes too many constructs. Specific or unique characteristics of individuals are not as important relationships are. Plays role in how people act, what info someone is exposed to: networks of interest. Types of interactions between people in the network. Are there groups or cliques: network qualities.