PUBHLTH 144 Lecture Notes - Lecture 2: Perceived Control

• School: UC-Irvine
• Department: Public Health
• Course: PUBHLTH 144
• Professor: Tonya L Schuster

Document Summary

Chapter 3: theory of reasoned action and theory of planned. Assumption: attitude was strongly related to behavior: false. Although attitude should be related to behavior, it is not necessarily so. Behavior is driven by intention to perform a behavior rather than an attitude toward that behavior. Tra/tpb: behavior is based on concept of intention, intention: extent to which someone is ready to engage in a certain behavior, or likelihood of someone to engage in behavior, intention is influenced by: Formed by series of beliefs and result in value being placed on the outcome of the behavior: favorable and unfavorable. Perceived social pressure to engage or not engage in a certain behavior. Determined by normative beliefs: behaviors we perceive important people in our lives expect from us. The person is able to decide to engage in behavior or not: eating breakfast, exercising daily. Tra tpb: behavioral control. Perceived control over performance of a behavior.