ECON 001 Lecture Notes - Lecture 4: Demand Curve, Negative Relationship, Normal Good

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12 Jun 2018
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Chapter 4 Demand and Supply in The Output Market
What determines demand for a good by a household?
1. Price of product
2. income of household
3. price of related good
4. consumer taste of preferences
5. future expectations of either income or prices,
6. number of buyers (demand)
Key relationship: price of the product(p) and quantity demanded (q^d)
A. The Law of Demand
Demand schedule- shows quantity of good that an individual would be willing to
purchase at different prices.
(Ex). Alā€™s Demand Schedule (slices of pizzas)
Price Quantity of Demand
$10
1
$8
4
$6
7
$4
10
$2
13
Demand Curve (D) : graphical representation of the demand schedule (price on the y-axis,
quantity of demand on x-axis, linear representation)
ā—Negative relationship between price and quantity demanded
ā—As prices go up quantity of demand goes down, prices down, quantity of demand
goes up
ā—Law of Demand: as prices increase, q^d falls; conversely, prices decrease, q^d rises.
ī€B. Other Determinants of Demand
1. Household Income- sum of all earnings that are gained in a given period of time
(must specify time period)
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2. Normal good- if quantity demanded increases as income increases (or if q^d goes
down as income goes down, also normal)
3. Inferior goods- q^d decreases as income goes up (if q^d increases if income
decreases)
Prices of Related Goods
ā—Changes in the price of one good may affect q^d as another good
ā—Substitutes- serve as replacements for each other
Let good X and good Y be substitutes. If price of good X increases the quantity of demand
for Y will increase. If price of Coke, goes up, people buy more Pepsi. If price of Coke goes
down, people will buy less Pepsi and more Coke.
ā—Complements- if they go together (hot dogs and hot dog buns, printer and ink
cartridges)
If price of good X goes up, then q^d of Y would go down.
If price of good X goes down, then q^d of Y goes up.
Tastes and Preferences
ā—If change in tastes and preferences, demand will go down
Expectations of Future Income and/or Prices
ā—Can affect household demand today
- receive a layoff notice, expect decrease in future income
- expect price of a car to fall next month,
ā—Expectations of higher prices/income, in future, demand will increase today
ā—Lower prices/income, demand will decrease today
Number of Buyers
ā—Increase in buyers, more demand
ā—Decrease in buyers, less demand
C. Movement Along Curve vs. Shift of Demand Curve
ā—If only prices change, movement along the demand curve (change in quantity
demanded)
ā—Change in any other factor, shift in the entire demand curve (change in demand)
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Document Summary

Chapter 4 demand and supply in the output market. What determines demand for a good by a household: price of product income of household. 2: price of related good, consumer taste of preferences. 5: number of buyers (demand) future expectations of either income or prices, Key relationship: price of the product(p) and quantity demanded (q^d: the law of demand. Demand schedule- shows quantity of good that an individual would be willing to purchase at different prices. (ex). Demand curve (d) : graphical representation of the demand schedule (price on the y-axis, quantity of demand on x-axis, linear representation) Negative relationship between price and quantity demanded. As prices go up quantity of demand goes down, prices down, quantity of demand. Law of demand: as prices increase, q^d falls; conversely, prices decrease, q^d rises. goes up. Inferior goods- q^d decreases as income goes up (if q^d increases if income decreases)

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