COM 1000 Lecture Notes - Lecture 10: Stereotype, Ethnocentrism
Document Summary
The exchange of information between individuals who are unalike culturally. Communication with peoplefrom other cultures and co-cultures is common. A unique combination of rituals, beliefs, ways of thinking, and ways of behaving that invite outsiders to see others as a unified member of a human group. A group that exists within a larger dominant culture but differs from the dominant culture in some significant characteristics. Assimilation goal: attempts to fit in with dominant culture. Accommodation goal: keeps a co-cultural identity while striving for positive relationships with dominant culture. Separation goal: relates exclusively with its own group and avoids contact with dominant culture. Individualistic: value individual freedom, choice, uniqueness, and independence. Collectivist: value the group, family, tribe, clan, and culture over the individual. Low context: communication style emphasizes the sources of the communication, intentions overly stated. High context: much of the information about the source and intentions is understood and not explicitly stated. Uncertainty-rejecting: less tolerant of ambiguity and diversity.
