COM 1000 Lecture Notes - Lecture 11: Academic Journal, Trade Magazine, Ritten
Document Summary
Source credibility: the audience"s perception of your effectiveness as a speaker. Competence: the degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed. Trustworthiness: the speaker is perceived as honest, fair, sincere, honorable, friendly, and kind. Based on how you represent your past behaviors and establishing good will. Dynamism: the extent to which the speaker is perceived as bold, active, energetic, strong, empathic, and assertive. Based on your energy and passion to impress others. Common ground: the degree to which the speaker"s values, beliefs, attitudes, and interests are shared with the audience. Your audience might share common ground prior to your speech. Sleeper effect: a change of audience opinion caused by the separation of the message content from its source over a period of time. Evidence, competence, & audience"s perception of the topics importance. Personal experience: your own life as a source of information.
