Mar 3023 Lecture Notes - Lecture 4: Virtual Reality, Selective Exposure Theory, Listerine
Document Summary
Chapter 4: walter mercado: flamboyant astrologer from puerto rico (miami based, now nyc) Popular among latin americas, especially older women. Reasons for doritos use of mercado in this ad: they think they can sell more doritos to older hispanics: consumer behavior. Business-to-consumer marketing (b2c): from the company to you. Business-to-business marketing (b2b: traditional perspectives on consumer decision making. Modern focus incorporates emotion into reasoning process: habitual decision making: no brainers, extended problem solving: alternatives, dove deodorant is an example of problem recognition, outlet selection and purchase. Reminder purchases: either have a note or k(cid:374)o(cid:449) that you"re go(cid:374)(cid:374)a (cid:271)uy. Stockouts: events that cause inventory to be exhausted; usually caused by supply. Impulse purchases: something not even on your radar like a need or a want chain issues; demand (cold med examples) Mobile payment: venmo: stockouts cause walkouts buy at another store, delay purchase, substitute same brand, substitute different brand, do not purchase item, online shopping.
