Mar 3023 Lecture Notes - Lecture 3: North American Industry Classification System, Psychographic, Glocalization
Document Summary
2/1/16 markeing research- closest to science in markeing best day to buy lights: monday, worst: friday design for manufacture, actual use, appearance. Design for outcomes no dumb users, only dumb products. Friends with poor credit score can afect your score negaively. 49% of consumers are likely to post a bad service experience online business to business: more professional. Prizm nielsen- zip code lookup for demographics with psychographics. Glocalizaion- tweak core product to globalize it to chosen area. Walmart assumed all global communiies are the same. Posiioning = point of diference (ind the right words) 2015- business men and women (but the product sucks) Highest level risk occurs when products fail to generate sales or prove to be dangerous or defecive.
