Mar 4711 Lecture Notes - Lecture 16: Sports Marketing, Nfl Films, New Media
Document Summary
Drama and controversy- long count was centered around one around in boxing. The miscount of 5 secs became one of the most debated moments in sports history. Captured the attention of a significant portion of the population, symbolized new era for sports business. Sports decision makers in the 20"s realized sports stardom and event matches could attract massive crowds and generate substantial revenue. Radio and increasingly newspaper sports section, the building and distribution of sports industry. An explosion in sports revenue and corresponding dramatic increase in opportunities for sports expansion. All-pervasive and converging media covering many sports. Rehumanization and subsequent decline of the sports hero. Corresponding steadily growing cynicism about salaries and league, team, and star behavior. Increasing suspicion of unfair competition including unequal salary structures, drug use, and betting cartels. Highly fragmented audience with an increasing preferences for personalization. Institutionalization of gambling as an acceptable form of fan participation.
