Mar 4711 Lecture 5: MAR 4711 Exam 1 study guide
Document Summary
Broad categories used by marketers to segment the spectator sport marketplace. Author"s 6 specific criteria for segmenting sports fans. Author"s 6 segments of sports fans based on his 6 criteria. The critical dimensions looked at when studying the 3 different generations of fans. Reasons why people are attracted to a sport & choose one sport over another. The fan decision making process and its importance. Know the vocabulary i. e. an attacher is someone who . Fan decision factors know how the numbers work.
