COMM ST 10 Lecture Notes - Lecture 13: Msnbc, The Duff, The Boston Globe
11 Nov 2016
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L e c t u r e 1 3. End of 20th century: making more $ by video than box of- Direct-to-video: never shown in theatre (e. g. lion king) Used to be for bad movies now for animations and se- quels popular with kids (cinderella 2) Issue: will video lead to the demise of theatre? (probably not, people enjoy being a part of the crowd / communal ex- perience) Merchandising: selling products related to the lm (spider- man toys) ~making $ End of the golden age: many tickets sold. Post world war: drop in sale of tickets. Male: impatient, comedy, action, with a friend or 2. Female: magic mike, the duff, repeated watch, with a pact. Over - 50 crowd: fastest growing (hello my name is dorris) Most persuasive medium: high impact, high involvement, high technical quality (showing troops movies to inspire them during war)
