COMM ST 10 Lecture Notes - Lecture 15: Us Weekly, Overproduction, Personalization
4 Sep 2016
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Bring products from media outlets to the public. Gate keepers: review, critique, and maybe suggesting it to people, these are professionals. Gate keeper include buying for stores, they decide what books or cd"s to sell. Have to decide what"s going to sell or not going to, want to minimize risk. Take what has worked before and do it again. But breaking conventions take time, ex: hip hop, wrap music. To be successful should establish genres, prove talent, ex: actors with great talent, or writers/producers who have had success in past: rely on secondary markets. All the alternative opportunities to make profit. Ex: music for tv episodes or movies, dvd sales- good at box office but better on secondary markets: syndication. Can watch in any sequence, don"t need past episodes. Ex: criminal minds: overproduction with focus on blockbusters. The real money comes from the hits and successes. They put a lot of product out hoping that something gets big.
