COMM ST 10 Lecture Notes - Lecture 19: Gmail, Walmart, Astroturfing
4 Sep 2016
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Ads will demand space in between their commercial and a competing companies. Used to be a minute lone, now about 30 seconds. Product placement: character using a specific product. Naming of building or structures after corporate sponsors: ex: staples center, at&t park. Ads on scoreboards, tickets to get into event. Cross-promotional campaign: ex: hilton hotel promoted movie, it"s seen in the movie, then if you call the hotel and are put on hold they advertise for the movie. Buzz advertising: ex: telling people to go out and talk about product, they are being paid to. Does not seek immediate buying of product. Want to sell that it"s a good company. Ex: align companies with supporting art, education, etc. Ex: budwiser encouraging, have a commercial, not to drink and drive. Punish companies who do false advertising: ex: kellogs saying rice krispy treats improve kids brain function.
