POL SCI 120A Lecture 3: PS Foreign Policy copy 28
Document Summary
Requires candidate-funded commercials to have an explicit endorsement by the candidate in the act, applies to broadcast advertisements not internet ads. I: voter decision influences- party loyalty party labels can be enough to win general election, in such cases the real election happens in the party primary. L: when to emphasize party- ideal partisan balances in your state or district, midterm loss effect- president party tends to loose seats during midterm elections, incumbent presidents party tends to lose seats in non presidential election years. O: when to emphasize personal appeal when party label is poisonous. Q: its better to run as something rather than the other person.
