PSYCH 135 Lecture Notes - Lecture 2: Good Music, Candid Camera, Social Influence
Document Summary
The more similar other people are to us, the more likely we are to conform. When it is unanimity, if at least one person is dissented it decreases the likely. Informational social influence: when they are uncertain of what the right thing to do is, they look to the behaviors of others to help them choose correctly. Other people seem to know more than i might so i will just follow along. Salomon and ash experiment: line example- matching the lines. 95% of the participants got the right answer. But 75% of the participants went against their initial answer. Factors: the larger the group, the more likely you are the conform of others to conform. (there is safety in numbers) conformity to conform your more likely to stick to the answer and less likely to conform. Candid camera (example) : people go into an elevator and face the rear, other person conforms and turns to face the rear as well.
