PSYCH 135 Lecture Notes - Lecture 3: Elaboration Likelihood Model, Cognitive Dissonance, Balance Theory
Document Summary
Cognitive dissonance: one other route to attitude change can occur when we behave in a way that are counter to an attitude we hold. When one cognition is inconsistent with another cognition(or behavior or self-view), the resulting discomfort motivates us to find a way to restore cognitive balance or consistency. Balance theory: cognitive system out of balance leads to uncomfortable tension. To remove this tension, we will have to change something in the system. When there is something out of balance, we need to try to fix it. When a person performs a counter attitudinal action, he or she often. Counter attitudinal action: a behavior that is inconsistent with an existing attitude attempts to reconcile these inconsistencies by justifying the action. (ow can you like someone who ) don"t like. Dissonance: the unpleasant state of psychological arousal resulting from an. Example: if you were paid 20 dollars, you can say that you can reasonably justify.
