SOCIOL 1 Lecture Notes - Lecture 2: Customer Service, Path Dependence, Cultural Turn
Document Summary
Culture and society, culture in sociology, culture: values, norms, material goods, language and symbols. Example: people walk on the right side of the street (not a rule, just form of social order) Social perception ball: refers to constructing an understanding of the social world from the data we get through our senses, we figure out the other person"s needs, attitudes, etc. Because people orient in diff cultures, our toolkits are massive, toolkits like schemas. Socially and culturally knowing how to strategically behave in certain situations: social construction of reality, the process by which our experiences become put into categories and treated as real things (roy) Language is important component of this: many things we see as natural are actually socially constructed, how does this happen, process of social construction. Just because it"s socially constructed doesnt mean its not real in its consequences: reification: something that is initially created socially (an idea theory) comes to be seen as real (natural)
