SOCIOL 1 Lecture 5: Quantitative Analysis

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Questionnaires that are administered to a sample of respondents selected from a target population. Easy to collect a large amount of data quickly. Sociologists often use probability sampling to obtain a sample that reflects the characteristics of members of the target population. Survey tends to look at large scale social patterns and employ statistics and other mathematical means of analysis. Refers to any data that has already been collected by earlier researcher and is available for future research. Its an unobtrusive measure that does not disturb the setting or subjects under study. Experiments are formal test of specific variables and effects that are performed in a setting where all aspects of the situation can be controlled. Experimental group - participants that receive the experimental treatment or. Control group - participants that continue without intervention so they can be compared with the experimental group. The research methods described in this chapter are often applied outside the field of sociology.

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