CFD 3250 Lecture Notes - Lecture 6: Hand Sanitizer, Linkedin, Spaced

• School: UCM
• Department: Child and Family Development
• Course: CFD 3250
• Professor: Victoria Voland

Document Summary

What is marketing: definition of marketing: it is a form of education; it educates families about your program, marketing encompasses more than advertising; although word of mouth is very powerful in marketing your program. It includes the type of product/services you will offer: marketing plan is a document that describes what you will do in the coming year to publicize your program and the services it provides. Marketing: the service you offer and the appearance, functionality of your physical facility is all marketing, all materials that bear your organizational logo is marketing, including vehicles. In a way, everything you do in your organization does or perceived to do is marketing: this principle is best described through a common axiom with the marketing field as, perception is reality. Internal marketing strategies: how you go about meeting the needs of the families that your currently serve, external marketing strategies, the techniques you use to attract new customers to your center.