ARE 2150 Lecture Notes - Lecture 20: Market Power, Perfect Competition, Profit Maximization
Document Summary
Because each individual firm sells a sufficiently small proportion of total market output, its decisions have no impact on market price. Price taker: firm that has no influence over market price and thus takes the price as given. In contrast, when products are heterogeneous, each firm has the opportunity to raise its price above that of its competitors without losing all of its sales. The assumption of product homogeneity is important because it ensures that there is a single market price, consistent with supply-demand analysis. Free entry (or exit): condition under which there are no special costs that make it difficult for a firm to enter (or exit) an industry. With free entry and exit, buyers can easily switch from one supplier to another, and suppliers can easily enter or exit a market. Many markets are highly competitive in the sense that firms face highly elastic demand curves and relatively easy entry and exit.