COMM 1000 Lecture Notes - Lecture 17: Candy Crush Saga
Document Summary
Product placement: products placed in the background of films, tv shows, etc, american idol all judges had red coke cups. Entertainment in advertisement: entertainment figures are now becoming the face of advertisements. Product placement in video games: advertisements all over sports games, gamers like this because it is more authentic and similar to actually tv, barack obama campaigned with an advertisement in need for speed. When tv teaches us: shows about jobs educate people on ways to make a living, shows about nature and world educate people on the world around us, these shows aren"t just to educate they are also entertaining. Change specific knowledge, attitudes (not to preach: caveats. Little evidence of long-term effectiveness so far. Integration requires education: it is not a mistake when things pop up on a site, certain information about us is being spread.
